We build new worlds of entertainment people want to be part of, attract audiences and inspire action at scale.
Branded Entertainment
High impact solutions for marketers that feel like entertainment and scale like media, attracting millions of fans in 100% positive context-
Fully customisable to suit any campaign or purpose.
Shared worlds of entertainment
The Fun Gaming Initiative™ - Connecting Families Through Play. FUN.G.I. is a long-term entertainment platform that brings generations together through positive, shared experiences.
Our latest case studies
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OLW cheez®
Who is Sweden's best gaming family?
cheez™ cup — the first adventure inside FUN.G.I. Made with OLW cheez®, Fuse and Esplay.
MAX Burgers
Skills to Pay the Bills
MAX Burgers saw an opportunity to connect with the gaming community and position themselves as an employer of choice, recognising the valuable skills gamers possess.
Latest news
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Supertext and Brands People Love in strategic partnership – building Sweden's new campfire for family entertainment
Stockholm, 1 September 2026. Brands People Love and Supertext join forces to scale FUN.G.I – the entertainment platform where families play together, not next to each other.
BPL announces a new family entertainment format – OLW cheez® first out
Stockholm, 2 February 2026. Brands People Love presents The Fun Gaming Initiative – a long-term initiative bringing brands, creators and families together around positive, shared gaming experiences.
BPL credited on 6 short lists tonight at Swedish Advertising Awards 2025!
Big night ahead—and we're feeling proud. See you at Guldägget tonight!