01 · The agency
Boilerplate — copy as is
Use this text whenever BPL is described in press releases and partner material. Both languages are approved.
English
Brands People Love is a Nordic gaming and esports media agency. We grow brands by winning hearts and minds at scale — through first class esports, broadcast productions, creators and tech-enabled communities that reach the world's largest entertainment audience.
Svenska
Brands People Love är en nordisk media- och esportbyrå inom gaming. Vi växer varumärken genom att vinna hjärtan och sinnen i stor skala — med esport i världsklass, broadcastproduktioner, kreatörer och teknikdrivna communities som når världens största underhållningspublik.
Name
Brands People Love
Short form
BPL
Category
Gaming & esports media agency
Based
Stockholm · Nordics
02 · Logotypes
Two versions. No variants.
Black logotype on light backgrounds, white on dark. Vector (SVG) is always the first choice.
Animated logotype
The animated logotype (10 sec, 1920×1080). MP4 for web and social, ProRes 4444 with alpha for editing and broadcast.
White — dark backgrounds
Black — light backgrounds
✓ Do
- — Use the black or white logotype only.
- — Leave clear space around the logotype equal to the height of the “B”.
- — Place the logotype on calm surfaces or over a darkened image.
- — Minimum width: 120px on screen, 25mm in print.
✕ Do not
- — Never stretch, skew or rotate the logotype.
- — Do not colour the logotype yellow or any other hue.
- — Do not place the logotype on busy imagery without a scrim.
- — Do not re-typeset the name in another font.
03 · Controllers
The image library — the controller in every material
The controller is our signature motif. All images are free to use editorially with credit to Brands People Love.
04 · Typography
Three typefaces do all the work.
General Sans carries headlines and body copy, Sentient is the serif accent, and Array is used for labels and buttons.
05 · Colour
Signal yellow against black and white.
Signal Yellow
#F4CF00
Primary accent — CTAs, markers, highlights
Deep Ochre
#B07C00
Accent on light backgrounds, links
Ink
#0F0F13
Body copy and headlines on light
Surface
#F4F4F6
Section backgrounds, light theme
Studio Black
#0A0A0C
Dark theme background
06 · In the press
Examples of BPL in the wild.
Selected news, awards and editorial mentions.
Supertext and Brands People Love in strategic partnership – building Sweden's new campfire for family entertainment
BPL announces a new family entertainment format – OLW cheez® first out
BPL credited on 6 short lists tonight at Swedish Advertising Awards 2025!
Gen Z + Marketing: Chaos, Culture, and the New Conversion Funnel
Families + Gaming: The New Nordic Campfire
Watt a Year! MAX and Talita Crowned Effectiveness Champions
07 · Press contact
Need anything else?
Get in touch for high-resolution files, interviews, quotes or accreditation.