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BPL credited on 6 short lists tonight at Swedish Advertising Awards 2025!

Big night ahead—and we're feeling proud. See you at Guldägget tonight!

Gen Z + Marketing: Chaos, Culture, and the New Conversion Funnel

The funnel is broken. Gen Z don't follow ads — they follow culture, emotion, and relevance. The opportunity for brands has never been bigger.

Families + Gaming: The New Nordic Campfire

More than 70% of parents game with their kids. Gaming has become the new cultural campfire.

Watt a Year! MAX and Talita Crowned Effectiveness Champions

MAX Burgers took home the GOLD 100-wattaren for Employer Branding with Skills to Pay the Bills.

A holistic offering in gaming will help advertisers reach millions of fans with advertising that isn't advertising.

Brands People Love fills the void as gaming dominates popular culture — launching a comprehensive and independent offering for brands and their agencies.

®Subway Suberior League

Shortlisted for digital campaign of the year at IAB's Mixx Awards!

Mission Talita

BPL assists Åkestam Holst in a pro-bono campaign for Talita aimed at raising awareness among young men.

Cuba Cola Cup

How to leverage gaming as an underdog and win market shares.

Under 15 (minutes) with Calle Dyrssen, Dagens Media

Calle featured in Sweden's leading tech podcast.

Calle Dyrssen at IAB

Sharing our knowledge on stage at IAB's gaming seminar.

A clear "Don't"

A clear "Don't" — and a clear Do: how Coca-Cola got culture and code right in the Nordics.

MAX Skills

Apply for a job at MAX with your gaming skills — noticed by Resumé.