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Supertext and Brands People Love in strategic partnership – building Sweden's new campfire for family entertainment

Stockholm, 1 September 2026. Brands People Love and Supertext join forces to scale FUN.G.I – the entertainment platform where families play together, not next to each other.

BPL announces a new family entertainment format – OLW cheez® first out

Stockholm, 2 February 2026. Brands People Love presents The Fun Gaming Initiative – a long-term initiative bringing brands, creators and families together around positive, shared gaming experiences.

BPL credited on 6 short lists tonight at Swedish Advertising Awards 2025!

Big night ahead—and we're feeling proud. See you at Guldägget tonight!

Gen Z + Marketing: Chaos, Culture, and the New Conversion Funnel

The funnel is broken. Gen Z don't follow ads — they follow culture, emotion, and relevance. The opportunity for brands has never been bigger.

Families + Gaming: The New Nordic Campfire

More than 70% of parents game with their kids. Gaming has become the new cultural campfire.

Watt a Year! MAX and Talita Crowned Effectiveness Champions

MAX Burgers took home the GOLD 100-wattaren for Employer Branding with Skills to Pay the Bills.

A holistic offering in gaming will help advertisers reach millions of fans with advertising that isn't advertising.

Brands People Love fills the void as gaming dominates popular culture — launching a comprehensive and independent offering for brands and their agencies.